Privacy
Wooly holds the things your family would otherwise have to remember. That is an unusually personal pile of information, so this page is written to be read rather than skimmed past.
The short version
- Your family's memory belongs to your family. Not to us.
- We do not sell it, rent it, or share it with data brokers or advertisers.
- We do not use it to train AI models — ours or anyone else's.
- You can export everything or delete everything, and both work on day one.
- There are no ads in Wooly, so there is no advertising business that needs your data.
What we store
The things you tell Wooly
Memories your family adds — schedules, allergies, the Wi-Fi password, what you're owed. Each one records who added it, when, and which room it belongs to. This is the product; we cannot deliver it without storing it.
Who is in your family
Names, the assistant each person connected, and each member's phone number if they use text messages. We ask for first names only. Nothing requires a last name.
Account and billing
The subscriber's email address, and a billing record held by our payment processor. We never see or store full card numbers.
Technical logs
Error reports and basic request logs, kept for 30 days, used to fix things that break. We do not build advertising profiles from them.
Who can see what
Inside your family, visibility is decided entirely by which of the three rooms a memory sits in:
- Kitchen — everyone in the family.
- Study — adults in the family only.
- My Shelf — only the person who added it. Never shared, not even with the subscriber who pays.
Outside your family: nobody. Each family's memory is stored in its own isolated container rather than a shared table, so there is no query anyone could write that returns two families at once.
What the AI assistants receive
When a family member asks their assistant something, Wooly returns only the memories that member is allowed to see, and only what is relevant to the question. The assistant's provider — OpenAI, Anthropic, or whoever it is — processes that content under their own terms in order to compose an answer. We do not hand your memory to them in bulk, and we do not give them standing access to it.
Wooly supplies your family's facts. The assistant does the talking. We do not claim any assistant's answer is correct.
Children
Children under 13 do not get Wooly accounts. Information about a young child — an allergy, a pickup time, a doctor's name — is stored as a household fact entered by a parent, through that parent's own connection. Teenagers aged 13 and over can hold a member seat when a parent invites them.
If you believe a child under 13 has created an account, write to privacy@woolyai.app and we will remove it and its data.
Text messages
Every family gets a phone number. Anyone who texts it has to opt in first, and replying STOP ends messages to that number immediately. Message content is stored the same way as anything else added to Wooly. Your mobile carrier can see that a message was sent, as with any text.
Taking it back
Two controls, both in Family → Your data, both working from the first day:
- Export everything. One readable file with every memory, member and reminder in it.
- Delete our family memory. Removes it for the whole family. Backups are purged within 30 days.
Cancelling a subscription does not delete anything. Deleting is a separate, deliberate action you take.
Your rights
Depending on where you live you may have rights to access, correct, delete, or port your information, and to be free from discrimination for exercising them. The export and delete controls cover most of this directly. For anything else, write to privacy@woolyai.app and we will respond within 30 days.
Who else touches your data
We use a small number of vendors to run Wooly: a cloud platform for storage and compute, a payment processor for billing, a messaging provider for the family phone number, and AI model providers to read messy input and compose answers. Each gets only what it needs to do its job. None of them are permitted to use your family's memory for their own purposes, including training.
Changes
If we change this policy in a way that affects what we do with your family's memory, we will tell you in the app before it takes effect — not by quietly updating a date at the top of a page.
Contact
Wooly, Inc. · privacy@woolyai.app